How Electronic Signs are Changing Traditional Advertising

How Electronic Signs are Changing Traditional Advertising

Today, it is no longer enough to have a banner or dull, dark sign outside your business. You have to increase your exposure by taking advantage of all the tech-advancements in the sign industry, including the use of LED, electronic and digital signage.

The fact is, businesses across the globe are now using these signs, providing a smart option for engaging with consumers. Here are several reasons that electronic signage solutions have changed traditiona advertising and why they are a smart option for any business that wants to make a great impression on customers.

Electronic Engagement

An electronic sign is used for more than just displaying the name of your business or your logo. These signs actually create a unique, visual experience that helps to engage those who look at it. One of the main reasons electronic signage engages people in a way that other sign options don’t is because of the animation possibilities provided.

With an electronic sign, you can actually animate your message. Rather than just having a stationary message presented to the masses, you can have a TV-like platform that will engage most people who see it.

With electronic signs, it is easy to relate to your customers, on their level. Virtually everyone likes television, and people are psychologically proven to be more engaged when animation is present. As a result, the possibility of capturing and keeping a customer’s attention with an electronic sign is much higher than with traditional signs.

Custom Messaging

A new innovation for electronic signage is the ability to have your sign say anything you desire, at any time. In addition to helping businesses, LED signage is also beneficial for schools.

With this type of sign, you have the ability to create a custom message, and change it at any time. This is especially important if you have opened a new business. After all, you will be trying to find a voice in your community, which means you need something that is extremely eye-catching.

With custom messaging you are in control of what your customers see and can let them know about sales, upcoming events and more.

Illuminate the Night

A frustrating factor about traditional signs is that you can’t see them at night. As a result, when it is dark out, you lose the ability to advertise your business.

When you install an electronic sign, this is no longer an issue. You can illuminate it with ease and ensure your message is seen throughout the day and night. This is especially important for businesses that remain open after dark.

If you are ready to update your current business sign to an electronic option, then you should contact the professionals. They can help evaluate your needs and find the right sign option for your needs.