Statistics About Signage Every Business Owner Should Know
Starting a business is probably one of the most challenging things you will do in your lifetime. Taking a business from startup to success story is no easy task and will require you to invest a lot of time and effort. If you have a storefront for your business, you will have to put up the right signage to make it appealing. The outdoor sign your business has plays a large role in the amount of traffic you receive on a daily basis. Investing in a quality LED sign is a great way to provide customers with a visual representation of what your company is all about. Below are some important statistics on business signage you should take notice of.
The Right Signs Play a Huge Role in Regards to Storefront Traffic
Many studies have shown that nearly 76% of all shoppers say their decision to go into a store is heavily influenced by the signage they have on display. This means failing to focus on this important aspect can lead to you being unable to get the amount of foot traffic you need to drive sales.
Other studies have found that nearly 75% of customers polled said they made recommendations to friends and family regarding which places to shop at based on signage. Making an investment in an eye catching and functional outdoor sign can significantly increase your sales in a relatively short amount of time.
The Perception a Customer Has of a Company is related to Signage
Even if a person has never visited or shopped with a particular company, they will make assumptions about the quality of their products and services based on their signage. Over 68% of shoppers claim that their perception of the quality of a company’s products or services is directly based on the appearance of their signage.
This means you have to work hard to make a great first impression on a prospective customer with a great looking sign. If you are unsure about what type of design you need for your sign, working with knowledgeable professionals is a must. They will be able to take the needs you have and the message you want to convey into consideration when developing the right sign design.
Changing Outdated Signage Increases Sales
Nearly 60% of business owners polled claimed that changing their outdated signage lead to an increase in sales. If the sign you have out in front of your business looks worn or has grammatical errors in it you will have a hard time conveying the right image. Rather than letting a bad sign hold you back from achieving the level of success you are after, you should work to get it replaced. With a new sign comes a new image for your company, which can do wonders for attracting new customers.
The right sign fabricator will have no problem building and installing new signage for your company. With a bit of research, finding the right fabricator will be much easier.