Buying a Sign: A Guide for Busy Business Owners

Buying a Sign: A Guide for Busy Business Owners

Are you in charge of buying a custom business sign for your company? If so, this handy guide will help you gather the information needed before you start shopping. You will also get a better idea of the details you need from others in the business to ensure you get something that works with the brand messaging you want to portray.

Some tips that will help you with this process can be found below.

Allow Plenty of Time for the Sign Buying Process

Is this the first time you have had to purchase a business sign? If so, you may be surprised about how long the process may take.

From the initial meeting with a sign company to the point where you review the design and complete the installation, this process requires more time than most customers realize.

Remember that the process of sign design and construction is complex. Customization means that you have several options to consider including site selection, illumination, sign mounting, messaging, logo, colors, materials, and size. For the construction element, you sign must meet the local requirements and regulations.

Working with a professional sign company will help you streamline the process and handle what needs to be done, quickly and easily. But it is still a process and one you need to allow plenty of time for.

Determine a Budget

How much can you spend on a sign? Knowing what your budget is, is crucial. There is no point in shopping for signs that aren’t in your budget. By assigning a dollar amount to the sign, you can determine the option that best suits your situation.

By working with a professional from the beginning, you can figure out what elements you want to include with the sign that is ultimately created. The professionals will be able to help you sort through all the features and sign types to find one that suits your needs and budget.

Determine Why You Need a Sign?

What is your end goal with your business signage? What types of business problems do you want the signs you have created to solve? The function of the sign will help determine the materials used, design, and size.
To help you determine the “why,” ask yourself a few questions. For example:

  • Do you want to ensure your business is highly visible and attract more people?
  • Do you want to increase awareness of your brand?
  • Do you want a display you can change regularly and add new messaging to?
  • Do you want clients to be able to find you with ease when they are passing by?

Work with the Professionals

When it comes to signage for your business, there are several factors to consider. Be sure to keep the information here in mind to minimize the issues you have and have signage created that exceeds your expectations and your business needs.

Do you need a custom sign for your Kansas City business? Contact Excel Lighting & Sign today!