While it may not seem like it makes too much of a difference, the quality of your company\u2019s signage is extremely important. Poor, damaged, or hard-to-see store signage can be detrimental to any business \u2013 even if you provide services and products that are superior to your competition.<!--more-->\r\n\r\nIf you have a newer business, your signage is even more important. In fact, it\u2019s the signs you have in place that attract up to 50 percent of your new customers.\r\n\r\nHowever, you can\u2019t just put a sign in front of your business and expect it to deliver. You must use a bit of creativity when it comes to the design of your sign. Approximately 60 percent of businesses have reported that a design change or visibility enhancement for their signs impacted their sales in a positive manner.\r\n\r\nIf you are ready to ensure your sign benefits your business in every way possible, keep reading for some tips on how to create a unique design.\r\nFocus on Entertaining with Your Sign\r\nThe primary goal of commercial signage is to get people to come into your business to see what you have to offer. While this is true, you shouldn\u2019t ignore the importance of entertaining your customers. A sign that grabs someone\u2019s attention is more effective than the black-and-white, conventional, boring signs that are everywhere. While you don\u2019t want to go too wild, using some interesting color schemes, a funny quote or joke, and images will help significantly.\r\nAdvertise Any Special Events or Deals You Have Going On\r\nA welcome sign is crucial to the success of your business. However, when you have a special promotion or a new event soon, install a new, high-quality sign to advertise it. It may be a grand opening of your new location, a good deal on one of your featured products, or to marketing an upcoming event \u2013 the signage can help make or break the outcome.\r\nList Some FAQs\r\nDo your customers have a lot of questions when they visit your establishment? If so, it\u2019s a good idea to list a few of the most commonly asked questions and answers. By having this information on a sign, at the front of your store, you can help clear up any confusion before your customers are ready to check out. While there\u2019s no way to answer everything through your sign, it\u2019s a great way to increase customer engagement and prospective buyers.\r\nGet the Right Sign\r\nBy using the tips and information here, you can use your store signage to help attract new customers and get more people in your store. Remember to achieve your goals, you need to utilize a professional sign service to ensure the signs you receive provide the high-quality results you are looking for. This is the best way to ensure your store signage is effective, seen, and liked.\r\n\r\nBy finding the right sign company, you can have custom signs fabricated and have a partner to provide you with ongoing maintenance and repairs. Contact the pros at Excel Lighting &amp; Sign for help with your sign today!