Why Is Interior Signage So Important for Your Business?

Why Is Interior Signage So Important for Your Business?

Did you know that interior signage is just as important for your business and brand as exterior signage? When people come into your business building or corporate office, you need to make sure you portray a professional image and be clear where they should go. The right interior signage can also provide other needed information.

If you want to learn more about interior signage and the factors to consider when selecting the interior signs to use in your business, keep reading.

Different Types of Interior Signage for Businesses

There are certain signs you must-have for your business. These include:

ADA Signs

By law, there are specific signs you must have in your business. These include handicap signs, braille signs, and bathroom signs.

Dimensional Lettering

When your customers first walk into your business and see a large, 3D sign behind the reception desk, it is usually going to be a dimensional lettering sign. This is a pleasing sign that makes a statement about your company and that will grab your guest’s attention right away.

Wall Plaques

You can use plaques for several things. They can be used for championship winner listings, addresses, and more. Sometimes, a plaque will include an integrated metal plate, too.

Wayfinding Signs

A wayfinding or direction sign helps ensure your customers know how to get from point A to point B – and all the points in between. It is essential that you have a sign that is accurate, clear, and concise. This will help reduce confusion.

What to Consider When Choosing Interior Signs for Your Business

There are several factors to consider when you are choosing interior signs for your business. These include:

The Color

Select a color that goes with your brand and that will stand out against your graphics and text on the sign, too.

The Font

Selecting the right font for your interior sign will be easy if you have established brand guidelines for your font choices. However, you need to select something that is eligible and that makes sense for the type of sign you are creating.

The Content

You need signs that are engaging, easy-to-read, and informative. The content on your sign is dependent on the type of sign you are trying to create. Think about this carefully to share the right message.

The Sign Placement

Where you place your sign is crucial. You need to put your interior signs where it makes sense and where your customers or clients will see it.

Get Help with Your Interior Signs

When it comes to interior signs for your business, there are more than a few factors to consider. The best thing you can do is to work with the professionals to get the signs you want and need for your business. Contact Excel Lighting & Sign today.