5 Ways The Right Business Sign Can Benefit Your Bottom Line

Whether your business is just getting started or has been operating for years, refreshing or getting your first business sign is a big deal. How your business looks and ‘speaks’ to your customers is key – especially for those just passing by, unfamiliar with your brand. 

business sign does much more than simply telling those nearby your name. Signs offer many benefits, and the right sign can even help you grow your bottom line. Learn more about 5 of the top benefits of how the right business sign can help your business grow.

Increased visibility

A well-designed and strategically placed sign can help increase your business’s visibility, attracting more customers and generating more foot traffic. Signs in the wrong place or that are too small and out of sight don’t grab potential customers’ attention. Find where the most drive-by or foot traffic is near your business and discuss with an expert how certain signs can work for your needs. 

Brand recognition

A well-designed sign can help reinforce your brand identity and increase recognition, especially among customers who are unfamiliar with your business. The most people see your name on signs, the more familiar they become. Before you know it, they search your brand online, stop to see what you offer, and talk with friends about your company. 

Improved curb appeal

A high-quality sign can enhance the overall appearance of your business and improve the perceived value of your products or services. A sign that conveys a quality product or service speaks volumes about your business. On the other hand, a small sign that is poorly designed can stop a customer from even stepping foot in your business before they know what you offer. 


Compared to other forms of advertising, a business sign is a relatively low-cost option that can deliver long-lasting benefits. In addition to attracting customers the day you put up your sign, it continues to work for years to come. With many signs lasting for several years, you don’t need much upkeep to your sign when done the right way. 

Competitive advantage

A unique and eye-catching sign can set your business apart from competitors and create a competitive advantage that draws new customers in. Don’t go with the same sign every company in your industry has. Instead, choose a sign that uniquely speaks to your business – it’s brand, tone, voice, and services. Differentiating yourself from others can create a buzz around your business and keep brand awareness growing. 

Find the right sign for your needs today

If your business is ready to find the right sign for your needs, you’re in luck. Our experts at Excel Sign Co are ready to assist you in selecting the perfect sign. From different signage options to finishes and brand accents, we handle every detail – big and small – to ensure your sign makes the right first impression. Get your free consultation today!

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