The most effective signs in Kansas City are those that are well thought out and properly designed. After all, when you create a quality sign, you are going to draw people in and encourage them to learn more about what you offer.
If you want to ensure your business signs stand out from the crowd, consider the tips found below.
Think About Going Digital
Even though static signs can be effective and tasteful, it is a good idea to think about going digital. It doesn’t matter if you choose a marquee style sign close to the main entrance of your business or a billboard that is located next to a busy highway, digital signage lets you include several messages that are going to attract more attention from people passing by. It is a good idea to use colors that are easy for people up close and far away to see. This will help you maximize the effectiveness of your signs.
Keep Your Messages Short and Sweet
If someone is walking or driving by your business, they probably won’t stop to read a long message. This is why you need to keep your messages short and easy to read within just a few seconds. Take time to figure out how you can share your message in the shortest and most concise way possible. This is especially important if you are going to use digital signs to display a rotating list of different messages on your business signs in Kansas City.
Adding a Call to Action is Always a Good Idea
The messages that you include on your business signs need to include a call to action. Be sure that this CTA is something that will tell the reader something they should do right now. For example, you can include something like “call us today” or “download our online coupon.” This may be the only incentive that someone needs to follow up on one of the rotating messages you are sharing on your sign.
Work with the Professionals to Get the Quality Sign Your Business Needs
When it comes to business signage, there are several factors you must consider. Take some time to find a quality, professional service that can help you get the signage you want and need, and that will provide you with the desired results.
Getting quality signage for your business that helps you get your message out to the general public will increase brand awareness and ensure people know what you have to offer. Contact Excel Lighting & Sign today for help!