When it comes to commercial signage, the right design can make all the difference in attracting customers and creating a lasting impression that resonates with those you want to serve. However, even small mistakes in signage design can have a significant impact on your business’s image and success. To help you avoid these common mistakes, we’re highlighting four common mistakes to avoid in commercial signage design, so you can create compelling and effective signs that truly represent your brand and draw in potential customers.

Overcrowding with Information

One of the most prevalent mistakes in commercial signage design is trying to fit too much information onto a single sign. When a sign is cluttered with excessive text, graphics, and details, it becomes overwhelming and difficult to read. Instead, focus on a clear and concise message that conveys your brand’s essence or the primary information you want to communicate. Use minimal but impactful text and graphics to ensure that your message is easy to grasp at a glance.

Neglecting Readability

The purpose of signage is to convey a message to your audience quickly and effectively. However, poor readability can hinder this objective. Avoid using intricate fonts or styles that are hard to read from a distance. Opt for clear, bold fonts that are easy to read, even from afar. Additionally, ensure that there is enough color contrast between the text and the background to make the content stand out. Proper color choices can greatly enhance readability and ensure that your message is easily understood by passersby.

Ignoring Brand Consistency

Your signage is an extension of your brand identity and should be consistent with your overall branding strategy. Using different colors, fonts, or styles that don’t align with your brand can create confusion and dilute brand recognition. Stick to your brand’s color palette, fonts, and style guidelines to maintain a cohesive and professional look across all your signage. Consistency helps build brand trust and recognition, making it easier for customers to associate your signs with your business.

Poor Placement and Visibility

Even the best-designed sign will be ineffective if it’s not placed strategically or lacks visibility. Avoid placing signs in obscure locations or where they may be obstructed by other objects. Consider factors such as line of sight and foot traffic when determining the placement of your signage. Outdoor signs should be weather-resistant and durable to withstand the elements and maintain their visibility over time.

Create a sign that makes an impact

In the world of commercial signage, a well-designed sign can be a powerful tool to attract customers and reinforce your brand identity. By avoiding common mistakes like overcrowding, poor readability, inconsistency, and improper placement, you can create impactful and effective signage that leaves a lasting impression on your target audience.

Have other questions or need assistance designing your next commercial sign? The experts at Excel Lighting & Signs are here to help. With more than 15 years of experience, we know commercial signage like it’s our business! Schedule your free consultation with us today.