If your business doesn’t already leverage signage at a physical location, now is the time to change that – and finding the right sign for your needs is essential. Signage is great for so many reasons and it’s affordable to create and install. Not only does it make your establishment look more professional and legitimate, but it can also bring in new traffic and market your business in new ways. 

Considerations to keep in mind  

As you begin your search in finding the perfect sign for your business, be sure to keep these items in mind. And if you’re unsure of how to get started, consider consulting with a professional team like that at Excel Lighting and Signs. 

The functionality of your business sign 

First and foremost, before your business signage can grab widespread prospective customer attention or become a local milestone, make sure it serves its purpose effectively. What goals do you have for your business and how does your business sign fit into that larger plan? That might be attracting visibility to your business or reaching new audiences. In today’s fast-paced environment, new prospective customers are driving past your storefront or location every day, and you need to make the most of the signage to grow your business.

Depending on the location of your business, the type of sign you choose is important. If you’re in an area near a highway or highly trafficked road, a tall sign that lights up may be the right choice for grabbing passerbys attention. If you’re tucked away from the main traffic and have competitors in your vicinity, a sign that stands out from the crowd and is beautifully designed may make a larger impact. 

Where your sign is displayed 

Many businesses dedicated a considerate portion of their marketing budget on designing the perfect logo to represent their brand. As a large investment into who your brand is, why not leverage that recognition in your signage and advertising, too? Even if you have an existing sign but it’s not bringing in the business you want it to be, changing up your signage and leveraging what people know about you can make a huge difference. 

By repeating your brand logo on your signage, you can stay on top of your customers’ minds, especially if you’re located on a busy part of town.

The type of sign you use

To draw the attention of prospective customers, it’s necessary for you to choose a sign that reflects your business branding and highlights your products and services while catching the attention of your target audience. Consider what others are doing in your space and do it better. For some businesses, a professional monument sign is the right choice – for others, a halo lit sign brings a bigger impact. 

Here are some common signs we often see businesses selecting from:

• Channel Letter signs
• Dimensional Lettering
• Monument Signs
• Halo-Lit Signage
• Push-Through Acrylic Signs
• Blade Signs
• Reverse Channel Letter Signs

How yours sign aligns with your brand

Many popular brands can be easily identified by their signature font and colors such as Coca-Cola, Uber, Apply, and other iconic brands. So, don’t forget to incorporate your business branding such as the fonts, colors, themes, and more into your business signage to reap the benefits that come with increased brand recognizability. Successful business branding can impact the way others see your brand, customer loyalty, and overall reputation.

Start designing your new sign today

At Excel Lighting and Signs, we help businesses find the perfect sign for their business needs and goals. From startups to well established corporations, we work with businesses to design beautiful and effective signage. Contact us today to get started!