Are you ready to purchase a new sign for your business? If so, one of the first things to understand is that it’s not the same as buying a house or even a car. Chances are, you aren’t going to buy multiple signs in your life. This means you need to get it right the first time. Some helpful tips to ensure you get a sign for your business that exceeds expectations (in every way possible) can be found here.
Have a Quality Logo Designed
A great way to begin the sign-buying process is to incorporate your logo. If you don’t have a logo, get one designed. This can help to differentiate you from your competition and make your brand and business as a whole more recognizable.
Get to Know the Municipal Code
While this may be hard to believe, there are some less-than-honest sign companies around. They may attempt to sell you something that will make them money but hurt you in the long run. The only way you can keep this from happening is by knowing the sign code and understanding what’s allowed, and what’s not.
Take a Look Around
While this may sound simple, it’s effective. Take some time to drive around and see what signs “pop” out at you. What made you look? The design? Brightness? Colors? There are millions of color combinations out there, and you need to incorporate elements that will attract the right attention to your business.
Understand Color Science
When discussing lighted signage, colors make a huge difference in what’s able to be seen, and what’s not. There’s a reason you see such a large number of red signs in shopping centers. That’s because the red spectrum of light travels the farthest, which means it is the one used the most. Some other great colors to use for a sign include yellow, green and orange because these are all close to red. Try to avoid anything near or in the blue spectrum.
Know the Costs of a Lighted Sign
This is one of the most important things that sign buyers should know. One of the best things you can do is get a minimum of three estimates. Be sure you pay attention to each of the drawings provided by the companies. Remember – the devil’s in the details. Ask plenty of questions and make sure you are comparing apples to apples.
Helpful Tip: If the company doesn’t produce quality artwork, they won’t produce a quality sign.
When you are ready to purchase a lighted sign for your business, you need to go into this process informed and with the resources needed to make an educated decision. This will help ensure you get a sign that is effective for your business and that looks great. Being informed is half the battle, so be sure to use the tips and information here when you are ready to buy a new lighted sign.