How to Choose a Sign Company in Kansas City

It can be hard to know where to start if you’re looking for a sign company. You want a company that offers the best products and services at the best price. And you want one that is trustworthy and reliable. This can be especially challenging if you are unfamiliar with the industry.

The first step is to decide what kind of sign you need. This can be an easy decision if you know exactly what type of business you’re opening, or it may require a little more research on your part. Are there other businesses with signs similar to what you have in mind? If so, take some time to look at those signs and note the style and materials used.

If you need help with your decision, here are some tips for choosing the right sign company for your needs:

meierotto channel letters on billboard

Experience & Quality of Work

Make sure you choose a company with extensive experience designing, building, and installing signs. A poorly designed and installed sign or banner can cost thousands of dollars in wasted materials and labor.

A reputable sign company should have a portfolio of their work to show potential clients. When looking at these businesses, ask them how many projects they’ve worked on over the years and whether or not they’ve done any large-scale projects recently (i.e., ones where their name was prominent). Finally, ask if any local companies are willing to recommend them and if the company has any guarantees or warranties.

zarda bba red channel letters


Transparency about pricing is key. As a customer, you should know what you’re paying for and when you’ll be billed. You also want to know if there are any hidden charges or fees that can increase your costs later on.

Transparency in capabilities is important as well. A sign company should be able to tell you what they specialize (e.g. channel letter signs) in and how they can help with other projects if needed (for example, a general contractor might not have the skills or equipment needed to install specialty lighting systems).

Creative Design

You want to make sure your sign company has a team of designers. A good design team will have a portfolio of their work, show you examples of it, and tell you what they can and cannot do. Designers are a great resource for ideas, so if there’s a specific look you’re going for but aren’t quite sure how to get there, ask them!


A respected, experienced sign company will have reviews on their website and online profiles. You can find reviews on Google and other sites to see what people have said about the company. If there are a lot of positive reviews with specific examples of what someone liked about them (for example, their attention to detail or how quickly they were able to finish the job), that’s a good sign.

Looking for a Sign Company?

The team at Excel is ready to answer any questions and concerns that you have. We have worked hard to build a solid reputation in our community and are committed to being transparent about our pricing structure.

Our team is ready to help; click here to schedule a free consultation.

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