The benefits offered by LED signs for your business are unsurpassed. They can help generate awareness of your business and help you get more customers in the door. However, to capitalize on these benefits, it is essential that you have a strategy in place. Some of the most common mistakes regarding business LED signs are found here. If you avoid these, you can feel confident that you will achieve the return on investment you are looking for.
Not Having a Dedicated Operator
One of the main ways that a business slips up related to their LED signs is by not having someone dedicated to operating it and updating it regularly. Thanks to innovations in this industry, updating the message on your sign is easier than ever before – in fact, it can be done in just a few minutes. However, many business owners are missing out on the benefits of LED signs because they don’t take the time to change the message. The best way to avoid this is by designating someone on your team to be in charge of this job daily.
Not Putting the Sign in a Visible Location
Another common reason that LED signs aren’t able to garner a high return is because of where they are placed. The entire idea of LED signage is to communicate a message to your target audience. If you aren’t able to reach this audience, then you aren’t going to get the return that you expect. When it is time to install your LED sign, be sure to put it in a highly visible spot to ensure you reach the biggest audience possible.
Not Displaying the Message at the Right Time
When talking about LED signs, timing is everything. Thanks to recent technology, you can dynamically display messages with features such as flashing, scrolling, and others; however, if you don’t coordinate the efforts with the passing or arrival of your audience, then you are missing out. When you are programming your LED sign, make sure to determine when your potential customers are going to be nearby. Coordinate the messages displayed to reach them. For example, for retail stores and restaurants, after 5 pm and lunch time may be the best time to reach your targeted audience. Churches and schools may find that afternoons and mornings are best.
Not Making Your Message Clear
With so many features to make your messages entertaining and engaging, LED signs offer a fun way to promote your business. However, you may also accidentally overdo the colors and effects, making the actual message difficult to read and understand. When creating your message make sure to use colors that catch people’s attention, but that don’t make it difficult to read.
With the tips found here, you can easily maximize the effectiveness of your LED sign and ensure it reaches your target audience. When you do this, you will be able to reap the largest ROI from the sign you have in place.