How Outdoor LED Signs can Help You Attract More Business

Signs and messages have been used since the 14th century outside businesses to attract and intrigue the eyes of those passing by. Regardless of if they are used to highlight a new promotion, service or product, businesses use a myriad of tactics to help bring new customers in and lure them away from the competition. Today, outdoor LED signs are used to do just that.

The question many customers have is whether or not this is a tactic that really works. The fact is, it has been proven time and time again that LED signs can increase your business by 15 to 150 percent thanks to their unsurpassed ability to generate more awareness, display customized messages and differentiate your business from the competition.

Building Awareness

If there are hundreds or even thousands of people driving by your business each day, why not spend some of your marketing dollars to get them to come inside? If you are not using any type of storefront signage, you are missing a huge opportunity to expose your promotions, services of products to people who are passing by.  

A quality, outdoor LED sign can help to attract customers and build awareness of your business as people drive by. A LED sign may also be able to generate new impulse buys and persuade people to visit your store right now if they see a great deal displayed on the sign. You can also create long-term awareness with a LED sign. For example, if they drive past the sign each day on their way to work, it will help to keep what you have to offer on their mind even when they aren’t passing by.

Gain a Competitive Advantage

Today’s market is a highly competitive one. As a result, it is more important than ever before to stand apart from your competition. If you carry the same items or offer the same services, it may be difficult to differentiate yourself. A great way to do this is by using outdoor LED signs. These can help to attract new customers to your business and increase your revenue. The sign you install can display your promotions or deals and attract new customers as well as your competitor’s customers.


Perhaps the biggest advantage offered by LED signs is that they can be completely customized to meet your needs. You can change the messages with ease and even change them several times a day, if necessary. The versatility of these signs allows you to change your message and appeal to people right now without having to spend more and more money on new advertisements. In the long run, this can help you save quite a bit.

There is no question that the effectiveness of LED signs is unmatched by other marketing methods. They provide messaging that remains on 24 hours a day, seven days a week. If you are looking for a way to make more money and get more people in your doors, then investing in a LED sign is a smart option.  

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