Signage is critical for storefront businesses. Well-designed signs can attract customers and build brand recognition. Premade signs may not fit your brand and making your own allows creative freedom and customization. Online design tools now make it easy for small businesses to create customized signage without the need for professional

Properly sized signage is critical for maximizing visibility and impact for businesses. The right sign dimensions allow for text and graphics to be noticeable from required viewing distances, capture attention, and effectively communicate your branding and messaging. On the other hand, a sign that is too small for the location

Upgrading to energy-efficient LED lighting presents a huge opportunity for Kansas City businesses to reduce costs and maximize savings. Utility provider Evergy offers extremely attractive LED rebates to encourage local businesses to upgrade their lighting to high-efficiency LEDs. Formerly known as Kansas City Power & Light (KCP&L), Evergy provides electricity

Business signage plays a crucial role in branding, marketing, and driving sales. Studies show that high-quality signage can significantly benefit companies by attracting customers, reinforcing brand identity, and improving public perception. According to research by Custom Neon, over 75% of consumers said signage increases their awareness and patronage of a

Directional signage refers to signs that are designed to direct customers towards various locations within a business or venue. Directional signs provide information to help guide customers seamlessly to where they want or need to go. They serve as a form of wayfinding within an establishment. Directional signage are types

Mural signage refers to a type of signage that incorporates murals, which are large-scale artworks painted or applied directly on walls or other surfaces. These murals are often designed to convey a specific message or visually represent the identity of a business or organization. Mural signage can be a highly

A lighting retrofit refers to upgrading existing lighting fixtures and systems to newer, more energy efficient technology. Specifically, it usually involves replacing inefficient incandescent and fluorescent lighting with LED (light-emitting diode) lighting. For businesses, LED retrofits offer many benefits that can positively impact their bottom line. Switching to LEDs reduces

LED retrofitting refers to the process of upgrading existing sign lighting to modern LED technology. LED stands for “light emitting diode” and refers to a type of solid-state lighting that is extremely energy efficient and long-lasting. LEDs have become the lighting of choice for new signage, but many existing signs still use

Pylon signs, also known as freestanding signs, are large freestanding structures that sit on one or more pylons (poles). They have been used to advertise and identify businesses for centuries, with one of the earliest examples being ancient obelisks and columns used in Egypt, Greece and Rome to mark important

pole mounted signs, also known as pylon signs or freestanding signs, are large signs that are mounted on one or two poles secured in the ground. They are positioned high off the ground in order to maximize visibility for vehicles and pedestrians. The main purpose of pole signs is to

Business signage plays a crucial role in enhancing brand visibility, fostering recognition, and driving sales. Signage helps your brand stand out from competitors by showcasing your unique identity and offerings to potential customers. Well-designed signs make your business more noticeable and memorable. They serve as a constant form of advertising

Signage plays a critical role in the success of shopping centers by boosting visibility and drawing in foot traffic. A shopping center without proper signage risks losing out on potential customers who simply aren’t aware of the stores and offerings located at the site. According to Vida Signs, “An effective