Pole Mounted Signs: Maximize Visibility and Attract Customers

pole mounted signs, also known as pylon signs or freestanding signs, are large signs that are mounted on one or two poles secured in the ground. They are positioned high off the ground in order to maximize visibility for vehicles and pedestrians.

The main purpose of pole signs is to attract attention and aid wayfinding for potential customers. They identify and advertise a business with large text and graphics that can be seen from a distance. Pole signs are highly effective for businesses located further from the road that need high visibility.

Some key benefits of pole signs include:

  • High visibility from all directions
  • Flexible design options
  • Durability for long-term use
  • Ability to incorporate lighting
  • Lower cost than other tall signs

This comprehensive guide will cover different types of pole signs, factors to consider when choosing one, costs, regulations, design and installation best practices. It provides small business owners with expert advice on how to utilize pole signs to maximize brand visibility and attract more customers.

Types of Pole Signs

Pole signs come in a few main varieties. The most common types are:

Single Pole

As the name suggests, single pole signs consist of one vertical pole mounted into the ground that supports the sign. The sign itself can vary in shape and size. Single pole signs are a popular, cost-effective option for many businesses.

Double Pole

Double pole signs have two poles supporting the sign structure. This provides enhanced stability and support for larger signs. Double pole signs make it possible to have signage visible on both sides.


Monument signs are a variation of single or double pole signs where the base of the pole(s) is concealed within a monument-style structure or base. This can create a more polished, finished look.


Pole signs can be constructed from various materials like metal, aluminum, wood, acrylic or plastic. Metal and aluminum are durable options ideal for high traffic areas. Wood provides a classic, rustic look. Plastics like acrylic are lightweight and easy to customize.

Choosing Location and Size

When selecting a pole sign, two key factors to consider are the location and the size of the sign. Properly placing your pole sign for maximum visibility, and choosing the appropriate dimensions to fit your budget and needs, will ensure your sign attracts as much customer attention as possible.

Some key considerations for location and visibility include:

  • Place the sign near intersections or driveways to capture traffic from multiple directions (Signs.com)
  • Position it to be easily seen from the road and unobstructed by trees or buildings
  • Make sure it’s visible within 150-200 feet to give drivers enough reaction time
  • Consider wrapping the pole in reflective tape for visibility at night

When deciding on size, some recommendations are:

  • Aim for a maximum area of 80-150 square feet for adequate visibility without being oversized (Signs.com)
  • Popular pole sign heights range from 14-30 feet tall
  • Width can vary but 5-12 feet is common
  • Larger sizes are more expensive but get more attention – evaluate your budget tradeoffs

Properly positioning your pole sign and selecting the right dimensions will maximize its visibility and impact within your budget constraints.

Design and Customization

When designing your pole sign, you’ll want to carefully consider the branding elements, shapes, colors, fonts, and any digital display options to maximize the visual impact.

Incorporate your company logo, tagline, and other brand identifiers to ensure the pole sign reflects your overall brand image. Look at your brand guidelines for sizing, spacing, and usage rules for logos and graphics. For non-branded businesses like real estate offices, showcase high-quality photography or graphic images related to your industry instead. Focal points like logos make the sign easier to digest.

Pick the right shape for your signage based on your message and needed visibility. Square and rectangular signs offer the most space for text and graphics. Rounded or circular signs stand out well and can be seen from multiple angles. Custom shapes help your brand make an impact but may cost more.

Base your color scheme on existing brand colors or ones that will grab attention like bright reds, oranges and yellows. Contrasting colors make the design pop. Use free tools like Adobe Color Wheel to experiment with palettes. Color psychology evokes certain reactions so pick intentionally.

Your font choices contribute greatly to the look and feel. Bold, easy-to-read fonts like Arial Black, Impact or Futura convey confidence and strength. Flowing, script-style fonts may suit a more playful brand. Consider both digital and hand-painted options. 

For extra visual impact, incorporate digital displays like LED boards. They allow you to change messages, alternate images or even display video. Digital signs tend to be much more expensive but provide dynamic communication unmatched by static options. Just be sure your sign company can handle the electrification and programming.

Costs and Expenses

Pylon signs can range greatly in price depending on size, materials, features, and other customizations. According to Davis Signs, most pylon signs cost between $8,000 to $200,000. Generally, costs depend on the height, LED lighting, and add-ons like digital displays.National Signs states that on average, pylon signs run from $10,000 to $200,000.

The major costs involved with pole signs include:

  • Manufacturing – The materials and construction of the sign make up a significant portion of the overall budget. More durable and customized materials increase costs.
  • Installation – Professional installation services to securely mount the pylon sign typically add several thousand dollars in labor fees.
  • Maintenance – Periodic maintenance like cleaning, lighting replacements, and part repairs are needed over the lifetime of the sign.
  • Permits – Most areas require permits and approval for new pylon signs, which often cost a few hundred dollars.

It’s important for businesses to factor in all short and long-term expenses when budgeting for a new pole sign. An eye-catching pylon can be a smart investment for attracting new customers and building brand visibility.

Regulations and Permits

Pole signs must adhere to local zoning laws and require a permit in most areas. According to the City of Pittsburgh, “Pole Sign applies to signs supported by one or more poles that are a maximum of 6 feet tall measured from grade at the base of the sign to the top of the sign.”

The permit application process varies by city and county. Generally you will need to submit details about the proposed sign, including size, height, design, materials, and location on the property. There is usually a fee associated with the application, which could range from $50-500 depending on your area.

Be sure to research and comply with all sign regulations for your specific city or county. Some common requirements include:

  • Zoning district
  • Setback distance from the street
  • Total sign size
  • Height limit
  • Quantity limit
  • Materials
  • Lighting restrictions

It’s important to plan ahead and account for the permit process timeline, which can take 4-12 weeks depending on your location. Consult with your local zoning office early in the process to ensure your pole mounted sign is fully compliant and approved for installation.

Hiring a Sign Company

When it comes to installing a custom pole sign, it’s highly recommended to hire a professional sign company rather than trying to do it yourself. Sign companies have extensive experience designing, manufacturing, permitting and installing all types of signage. Here are some key benefits of hiring pros:

Expertise and Specialization – Sign companies focus solely on signage and have the expertise to handle everything related to pole signs, from design to installation. They stay up to date on the latest regulations and techniques.

Quality and Compliance – Professional sign companies have access to high-quality materials and fabrication methods. Their signs meet local building codes and zoning requirements.

Efficiency and Convenience – The sign company handles all the work for you including permitting, installation, and maintenance.

When looking for a sign company, check reviews and examples of their work. Meet with reps to discuss your business’ needs. Get quotes from multiple companies before selecting one. The sign firm should be able to guide you through the entire process of creating a custom pole sign that maximizes visibility and aesthetics for your brand.

Installation and Placement

Properly installing and positioning your pole sign is crucial for maximizing visibility and impact. Here are some key factors to consider:

Securing Proper Mounting

The sign needs to be securely fastened to the pole so it can withstand weather and wind. Brackets, bands, or welding are commonly used to mount signs. Choose mounting hardware that is corrosion-resistant and rated for the size and weight of your sign. Refer to the manufacturer’s instructions for proper installation. Aluminum and steel poles require different brackets than wood poles.

Positioning for Maximum Visibility

Place the sign where it will have the most visual impact for passing traffic without obstructing sight lines. Consider the speed of traffic and how far back the sign needs to be read. Height and angle of the sign should make it noticeable. Illumination can maximize visibility at night. Follow local regulations for placement near intersections and rights of way.

Lighting and Electrification

If your sign will be lit externally or internally, electrical hook ups need to be handled by a professional. LED lighting offers brightness with energy efficiency. Install proper gauges of wiring and circuit protection. Use weather-sealed fixtures. Coordinate electrical needs with sign manufacturers and installers.


Proper maintenance is key to keeping your pole sign looking great and extending its lifespan. Here are some best practices for maintaining pole signs:

Clean the sign regularly to prevent dirt buildup and deterioration. Use a soft cloth or brush with mild soap and water to gently wipe down the sign, being careful not to use harsh chemicals or high-pressure water that could damage it. Frequent cleaning will keep the colors vibrant and the materials intact.

Inspect the sign often for any cracks, peeling paint, or other wear and tear. Check that lighting is working properly if applicable. Watch for rust, dents, loosening parts, or vegetation overgrowth. Address any issues right away before they worsen. Replace any parts as soon as they become damaged.

Repair structural damage like cracks in a timely manner. Consult professionals if needed to fix or replace sign parts. Proper repairs will prolong the life of your sign. Touch up paint and graphics when needed to keep the sign looking fresh.

Keep landscaping trimmed around the base of the pole mounted sign. Overgrown trees or plants can obstruct visibility. Make sure the area is clean and accessible.

With regular inspection and cleaning, your pole sign can maintain its attractive appearance and optimal visibility for many years.


To recap, pole mounted signs are an excellent choice for businesses looking to maximize visibility and attract customer attention. Single or double pole options allow for customizable sizes, materials and designs to fit your brand and budget. Carefully choosing the location, height and features like lighting or digital displays is crucial to make your pole sign stand out.

The investment into an eye-catching, effective pole sign ultimately pays dividends through increased traffic and sales. Proper permits, installation, and maintenance will keep your signage looking great and functioning for years to come.

Ready to upgrade your business’ signage? Contact a reputable sign company today to get a quote on a custom pole sign. With an attractive, visible design in a strategic location, you’ll be noticed and remembered by passing customers daily.

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