Today, branding your business effectively takes more than a catchy slogan and a nice logo. Your brand is the image of your business and how customers perceive and view you. Your business’s brand is very similar to your personality. It can be clever, bold, boring, serious, and so much more. However, the brand you build will ultimately attract customers to you or drive them away.
The goal for most businesses is for customers to fall in love with the brand. When people fall in love with your brand, they will buy from you, and your business will begin to grow. Remember, when someone purchases the product or service you offer, they are also purchasing you. LED signage is an effective way to make this happen. That is because LED signs are bright, fun to look at, and affordable. They are also much more noticeable than a boring track letter sign.
If you still aren’t convinced that you need an LED sign for your business, keep reading. Here you can learn about how this sign can help you build a memorable brand.
Make Customers Remember You
When a business owner has an LED sign in place, it can help increase shopper awareness. According to one study, only 30% of leaving shoppers read signs. Only 41% of all shoppers will read manual signs, but only 10% remember the message. With LED signs, these numbers are boosted significantly. In fact, not only do LED signs make your business more noticeable but more memorable, too.
Investing in a digital business sign is a great way to garner more attention. Not only will people close by be able to see your message but those further away, too.
Custom Messaging Capabilities
Today, LED signs are transforming how businesses get their message across. That’s because they offer customizable messaging. You can try out different messages and see what works best for your business and your customers. Some of the types of messages you can share include new products or services, time-of-day specials, special deals, and popular product advertising.
You can vary your content based on the time of day. For example, what you share in the morning may not be relevant to people in the evening. It is also possible to change your content to different days of the week. By changing your message often, you can feel confident that people will not be tuning out your message.
Build Customer Loyalty
LED signs can be used to help you promote something new. It also helps you build a source of direct engagement with your customers. When you use the right visual representation, you will find that your LED signs can boost your store branding by showing videos and higher-quality images.
As you can see, LED signage has a lot to offer. If you have not invested in this type of sign before, now is the time to consider one. They offer all the benefits mentioned above and more.