Business signage is a vital yet often overlooked marketing tool for small businesses. Properly designed and strategically placed signage offers invaluable benefits for small business owners seeking to build brand recognition, attract new customers, and boost sales. This article will examine how signage positively impacts a small business’s brand identity,

Choosing the right letter size is critical for maximizing the visibility and impact of your business’s channel letter signage. With improper sizing, the letters may be too small and difficult to read from a distance. Or they may be disproportionately large for the building, resulting in an awkward and unappealing

The global signage industry has experienced significant growth over the past decade. According to research from MarketsandMarkets, the digital signage market alone is expected to reach $26.1 billion by 2028, growing at a CAGR of 6.9% from 2023-2028. The entire global signage industry, encompassing both digital and traditional signage, is

Business signage plays a critical role in establishing brand recognition, attracting new customers, and communicating key information. Studies show that high-quality, visually compelling signage can lead to a significant boost in sales and profits. According to research, monument signs alone can increase revenue by 9.3%, while pole signs can add

Proper stairwell signage is crucial for accessibility and safety in public buildings and spaces. The Americans with Disabilities Act (ADA) provides guidelines and standards for accessible design, including requirements for stairwell signs. ADA-compliant signs ensure people with disabilities can safely navigate and evacuate buildings. They also help everyone in an

Signage is critical for storefront businesses. Well-designed signs can attract customers and build brand recognition. Premade signs may not fit your brand and making your own allows creative freedom and customization. Online design tools now make it easy for small businesses to create customized signage without the need for professional

Properly sized signage is critical for maximizing visibility and impact for businesses. The right sign dimensions allow for text and graphics to be noticeable from required viewing distances, capture attention, and effectively communicate your branding and messaging. On the other hand, a sign that is too small for the location

Upgrading to energy-efficient LED lighting presents a huge opportunity for Kansas City businesses to reduce costs and maximize savings. Utility provider Evergy offers extremely attractive LED rebates to encourage local businesses to upgrade their lighting to high-efficiency LEDs. Formerly known as Kansas City Power & Light (KCP&L), Evergy provides electricity

Business signage plays a crucial role in branding, marketing, and driving sales. Studies show that high-quality signage can significantly benefit companies by attracting customers, reinforcing brand identity, and improving public perception. According to research by Custom Neon, over 75% of consumers said signage increases their awareness and patronage of a

Directional signage refers to signs that are designed to direct customers towards various locations within a business or venue. Directional signs provide information to help guide customers seamlessly to where they want or need to go. They serve as a form of wayfinding within an establishment. Directional signage are types

Mural signage refers to a type of signage that incorporates murals, which are large-scale artworks painted or applied directly on walls or other surfaces. These murals are often designed to convey a specific message or visually represent the identity of a business or organization. Mural signage can be a highly

A lighting retrofit refers to upgrading existing lighting fixtures and systems to newer, more energy efficient technology. Specifically, it usually involves replacing inefficient incandescent and fluorescent lighting with LED (light-emitting diode) lighting. For businesses, LED retrofits offer many benefits that can positively impact their bottom line. Switching to LEDs reduces