Sign Tips and Advice

Keep up with the latest signage tips and tricks from Excel Lighting and Signs. 

The Top 5 Business Sign Trends for 2024 (and Beyond)

Signage is a vital marketing tool for businesses to attract attention and communicate their brand. As visual communication evolves, business sign trends come and go. Knowing what’s on the horizon for 2024 can help businesses evaluate their current signage and make strategic upgrades. Top Business Sign Trends for 2024 Signage

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The History of Signage: Evolution from Cave Paintings to LED Displays

Signs have been used throughout human history to communicate messages and information visually. Signage has evolved tremendously over thousands of years. From simplistic symbols painted on cave walls in ancient times to sophisticated computerized displays used in today’s world, the development of signage reflects major advancements in human civilization and

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Signage Statistics: Do Signs Actually Boost Small Business Growth?

When considering the factors that drive success for small businesses, brand awareness and visibility are critical. The right signage can directly impact these elements and studies back it up. According to research, 87% of shoppers said signage influences their decision to enter a small business. Additionally 60% of businesses reported

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The Signage Industry and Market: Growth, Size and Trends

The global signage industry has experienced significant growth over the past decade. According to research from MarketsandMarkets, the digital signage market alone is expected to reach $26.1 billion by 2028, growing at a CAGR of 6.9% from 2023-2028. The entire global signage industry, encompassing both digital and traditional signage, is

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Sign Size: The Complete Guide to Proper Sign Sizing

Properly sized signage is critical for maximizing visibility and impact for businesses. The right sign dimensions allow for text and graphics to be noticeable from required viewing distances, capture attention, and effectively communicate your branding and messaging. On the other hand, a sign that is too small for the location

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