Creating amazing looking signage is not an accident. There are several factors that go into the process. If you choose channel letter, office, monument or neon signs, you need to find one that will be effective and spread your message. Here are four tips that will help you stand out from the competition and create signs that you are proud of.
The Upper Case Lettering Myth
There are many business owners who still believe that using all capital letters will attract more attention and be easier to read from far away. However, studies have shown that the opposite is actually true. The fact is, capitals are great for some signs, but not others. Take some time to really consider if all capitals are right for you, before designing your sign this way.
It’s Okay to Have Empty Space
Some of the most highly effective signs have blank space present. You don’t have to fill up all the empty areas to have signage that is effective. If you fill in too much space, it can give a “crowded” look to the sign and make it unattractive and hard to read. It isn’t uncommon for amazing signs to have up to 40 percent of unfilled space.
The Letter Size Debate
Do you know what size lettering you need? There are tons of letter visibility charts and they can be extremely helpful tools. However, the truth of the matter is, it is best to have letters that are slightly bigger than what you need than ones that are too small. Larger letters are going to have more visual impact. If you choose lettering that is too small, then people passing by may not even try to read them.
Making Mistakes is Easy – Use Professionals for Your Sign Creation Needs
There are quite a few factors to consider when you are having business signage created. If you don’t utilize professional services, you may easily make a mistake. A single error or omission may cost your business additional money that you could avoid spending. Keep in mind, the right team of professionals will determine the quality of the sign created.
Creating great signage for your business doesn’t have to be an extremely difficult process, but it does take time and consideration. Take some time to find a professional service that will be able to help you create a sign that does your business justice. This will ensure your message is spread to the masses and that the sign created is effective.