Regardless of what industry your business is in, the first impression a potential customer has of your company is probably going to come from your business’s sign readability. In fact, approximately 79 percent of Americans are able to remember a business based on the sign they read.
You can think of your sign as the face of your business. To ensure your business continues running smoothly, it’s important to always put your best face forward. This is why you must pay close attention to the business signage you use. If your company sign is difficult to see or hard to read, it’s completely useless.
You can ensure your customers remember your business if you create an extremely visible, easy-to-read, and inviting sign. Some tips to help you maximize your business sign readability and impact are found here.
Select the Right Font
Using creative fonts is one of the best ways to tell your brand’s story. For example, do you have a dress boutique that offers the latest and greatest formal fashions? If so, choose a feminine and fun font that hits and elegance. Do you own a sub shop that takes pride in fast service? Select a simple and bold font that suggests a quick, hassle-free customer experience.
Yes, fonts can tell your brand’s story; however, you need to make sure you choose a script that’s easy to read. If you select a font that’s too unusual or curly, your customers may find it hard to read it. Unusual fonts are extremely difficult to decipher from a distance. Think about matching and mixing fonts on your business sign. List the most important information in a clear and simple font, such as Arial. You can put descriptors in font that’s more fun. This is beneficial to both legibility and personality.
Contrast is Beneficial
Once you have selected the fonts you want to use on your commercial signs, make sure you choose the right color scheme. Similar to the fonts, the colors on a custom sign will tell your brand’s story. However, if you choose colors that are too similar, they are going to hinder the readability of it.
A good design will make use of a light background and dark letters, or light letters with a dark background. If this isn’t done, your customers aren’t going to be able to read the signs you have from a distance, which is going to render them completely useless.
Remember – Less is More
You don’t have to put every single detail of your business on your sign. After all, most people are only going to give a sign a passing glance and if you put anything more than the name of your business and your contact information, it’s a completely waste of advertising space.
If you want to ensure your business sign readability is effective, make sure you use the tips here. When you select the right color and font, you can feel confident your customers are going to remember your business.
Looking for help with your business signage? Contact Excel Lighting & Signs today!