There is no question that an attractive sign can help your business stand out from your competition. It can also help to differentiate you from other company’s nearby. However, what happens when the sign is no longer working? What if it is old, outdated, or just hard to see?
If you are facing a sign quandary, you need to ask yourself – is it time to redesign, relocate, and/or completely replace your business sign? Some of the things to look for when considering this question can be found here.
The Location of the Sign
Have you noticed that your sign isn’t very visible to people on the road? Perhaps when it was originally installed, the space was open and now there are other signs, buildings, or trees in the way. Whatever the reason, if you can’t easily see your sign from the road, it’s time to think about a change. After all, the only way people are going to visit your business is if they know it’s there.
The Sign’s Lighting
Can you easily see your sign when it’s dark or dim outside? While not all signs need to feature bright illumination, some do, and this is something you need to consider carefully when having a sign designed.
The good news is, there are more than a few options to consider if you want to light up your sign. For example, LEDs are becoming more and more popular due to their high level of efficiency. You can even opt for a retrofit, which means the existing lighting in your sign is altered slightly to take the more efficient LED bulbs. This is a much more affordable option than replacing the sign altogether.
Neon lighting is no longer a very popular option; however, it is still available if you want a more vintage feel. Light box signs and cabinet signs are also effective options to get your message out there. In the past, these were lit with fluorescent tubes, but now you can opt for LEDs.
The Quality of the Sign
You need to ensure that your sign has a purpose. If you have a business that is not a household name, then you need to make sure that your signage tells people exactly what you do. If you are always getting the same question from your customers, then you may want to think about putting that answer on your sign.
Also, when you get a new sign or replace an old one, be sure that the materials that are used can withstand the elements. This is something the professionals can help you with.
As you can see, there are several times when it may be time to replace your business sign. Be sure to keep the information here in mind to know when that time has arrived. Being informed is the best way to ensure your sign does it’s intended job.