Box truck wraps, mobile billboards, and work vehicle graphics – with the right lettering and graphics, there are countless ways to increase brand awareness and get your message across, without spending a fortune. Contractors know that in order to build your business, marketing it effectively is essential. Maybe you’ve had some type of advertising on your box truck, van, or utility work vehicle in the past that didn’t seem to get much notice. Whether you’ve wasted your marketing dollars in the past or are just getting in business and need a form of marketing that makes an impact, we have a few ideas below.
Mobile billboards. Vans and box trucks often used by plumbers, electrical contractors, delivery companies, and others provide ample space for displaying your message; essentially, a larger canvas can become a billboard in motion! Being stuck in traffic isn’t such a bad thing when you have the attention of all of the motorists around you. The right truck graphics can make your company come across as professional and even trustworthy, whether vinyl graphics, sharp designs, and images are used separately or in combination. Contractor vehicle graphics and lettering make it possible for your vehicle to promote your brand 24/7 without you lifting a finger.
Box truck wraps. Many contractors believe vehicle wraps are simply beyond their budgets, but this is not true. In fact, graphics and lettering used in box truck wraps is one of the most cost-effective ways to market your business. Think about it; these wraps are a marketing tool that will keep working for you for years to come, unlike some temporary methods of marketing. A smart investment, period.
What types of work vehicle graphics are available today for contractors? There are several, including:
Spot graphics – Ideal for highlighting your logo and/or handiwork, we design spot graphics or decals and install on your work trucks and vehicles.
Vehicle lettering – Truck or work vehicle lettering should be designed in a way that is consistent with your brand. We design vehicle lettering considering your company’s typeface, color, and other factors and install on an area of your vehicles that offers the greatest visibility.
Wraps – A full vehicle wrap will definitely attract the most attention, and although the cost is a bit more, your windows can even be wrapped using vinyl window perf. The choice is yours, however vehicle wraps give you a whole lot of bang for your buck.
Combination lettering and graphics – a combination of graphics and lettering is a common practice, and great way to create an eye-catching message and professional appearance. Graphics are effective when used in creating logos and product/service images, while lettering is ideal for listing services, contact information, etc.
At Excel Lighting & Signs, we understand the needs of Kansas City contractors when it comes to reaching your goals and staying within budget. We work with you based on the vision you have for your box trucks, vans, and work vehicles, and your available marketing spend in order to deliver beyond your expectations. Give us a call today!