For virtually any business, developing a strong branding strategy is a crucial aspect of your business’s growth. For a brick-and-mortar business, an important part of an effective marketing strategy is how your brand is visually represented – this includes the physical appearance of your business signage and your storefront. Business signs are one of the smartest investments you can make when it comes to marketing, as these tools let your customers know who you are and what you have to offer with a single glance. In addition to following the best practices when creating this signage, it is crucial that you make sure your signs are always well-maintained, clean, and functioning properly. Even signs that are well maintained may develop damage and other issues. Knowing what to look for and how to fix signage damage is the best way to keep your signage looking great.
Burnt Out Lights
If your signs are illuminated, the most obvious sign of wear and tear is lights that are burnt out. If this happens, it can reflect badly on your business – especially if the sign begins to spell out something besides your intended message.
Since most lighted signs will run during all hours of the night and day, it’s a possibility that the lights are going to burn out – especially if you have a lower quality sign or if it is made without LED bulbs. Make sure you keep an eye on your signs and replace the batteries, bulbs, and even the sign if you have noticed that the lights are burnt out.
If your signs are being displayed for everyone to see, then the signs are going to be exposed to grime, dust, and dirt constantly. If dirt is allowed to accumulate on your signage, you may be sending an unintended, unpleasant message to your potential customers; however, this is also going to result in your signs being harder to notice or less visible. Put simply, if your sign is dirty, it’s going to be much more challenging for people to see as they drive by.
To avoid the accumulation of dirt, it’s a good idea to schedule regular maintenance and cleaning, which is going to ensure your retail signs appear brand new. While it is possible to take the DIY approach, it is much safer and a more practice step to hire the professionals to clean the sign and to provide sign repair services when needed.
Keeping Your Sign in Good Repair
When it comes to your business signage, there are more than a few things to keep in mind. If you are buying a new sign, or have existing signage in place, using the tips here to fix your signage damage so you can keep things looking great. If you need help, contact Excel Lighting & Sign, as we can help ensure your signs remain looking great month after month and that they attract the desired attention from those passing by.