Health care facilities are both unpredictable and mystifying. It’s possible to use digital signage in this sector and improve staff, visitor and patient experiences. Regardless of if its digital screens to help reduce the perceived wait time, or interactive kiosks to offer help with navigation around a big facility, digital signage has several roles in the healthcare sector.
The key is to learn how and why to use it. If you want to implement digital signs, you have to do so the right way. Here you can learn more about some of the ways it is currently being used, and how you can duplicate the results other facilities have had.
Waiting Times
What’s the one thing you think of when you have a doctor’s appointment? If you’re like most people, it’s probably the long wait time you face. Also, an unexplained wait feels much longer than explained waits.
You can use digital signage to display the current wait time, which will help reduce anxiety and alleviate frustration among patients. It can even reduce the perceived wait time by up to 35 percent.
Because these screens have the ability to display many different types of content, the digital screens are not only beneficial in providing information, they can also help to provide a wait that’s more enjoyable. You can entertain visitors and patients by displaying news, shows and other relevant heath information.
Promotional Purposes
In addition to improving your visitors and patients experience, you can also use digital signs as an additional source of revenue. You can use digital screens to promote and inform people about events, services and products without being viewed as “pushy.” By selling this space for advertisements to third parties, healthcare facilities can increase the sales of their products and services.
Navigation
Trying to navigate through a large medical facility can be extremely confusing, stressful and frustrating. With digital signs, you can provide information on where to go so they don’t lose their way. This can also help to enhance a patient’s security, safety and well-being.
Staff Communication
You can place digital screens throughout a facility’s break rooms for the same exact reason you put them in the waiting room – to inform and engage. You can replace your old, outdated static bulletin boards and provide instant updates to your staff regarding new treatments, procedure changes, work policies, safety alerts and other notices. This is a flexible and cost-effective option that can be used across a number of locations. You can even pair your digital signage with technology to help ensure content is pushed directly to your staff member’s phones.
When it comes to digital signs, they offer more than a few benefits for healthcare facilities. If you are on the fence about whether or not you want to use these in your facility, review the advantage listed here once more. Doing so will help you see the many benefits that these signs can bring to your staff, visitors, patients and health care facility as a whole.