If you have a digital sign, or are considering purchasing one for your business, the decisions don’t stop once the sign is delivered and installed. Now, you are tasked with keeping the sign full of interesting, informative information throughout the year that will encourage people to read and shop or call you.

The good news is, you don’t have to try and figure this out on your own. Here are some helpful tips that will let you know what you should put on your digital sign.

Avoid all “Buy This” Advertising

When you are creating digital signage content, you should make sure your message is more than just a “buy this” command. Effective messages should help to tell those looking at a sign how a particular service or product will achieve a goal or solve a problem. While it is possible to put more on a digital sign than posters or billboards, you don’t want to turn it into an animated brochure. If there is too much going on, chances are nothing will be read.

Design Matters

You need to keep things simple. The look and the feel of your sign needs to reinforce your brand while engaging your viewers. Limit the different fonts in use and think about the contrast in colors you use for the background and text. Additionally, rotated information, rather than static displays can help you to avoid clutter, while providing your sign with an intentional and clean look.

Use What You Have

You can pull information for your sign from your Facebook, RSS, Twitter or calendar feeds in order to keep it up to date. This will also reduce the work that your content manager has to do, while keeping consumers updated about what is going on with your business.

Learn and Keep Learning How to Optimize Your Sign’s Effectiveness

Once you purchase a digital sign, you have to learn to use it. Additionally, most of the software available today comes with lifetime updates and upgrades. As a result, you need to ensure you continue learning how everything works in order to optimize your message to its maximum potential. To do this, you can enroll in training opportunities, webinars and other opportunities. This will allow you to stay updated and know the full capabilities of your signage.

Use Interactive Content with a Call to Action

You need to put content on your sign that is going to engage your audience. When you create media like this, or that has a call to action, it will help you get the desired attention from a viewer.

There is no question that digital signs are great tools for any business. If you want to enjoy the benefits of this marketing tool, then make sure to use the tips here. You can also speak with the professionals about getting a digital sign to help market the service or product you have to offer.