4 Benefits Of Outdoor Signs For Businesses

For businesses that are brand new or those that are well-established, outdoor signage is a necessity and crucial in developing your brand. Not only can signs be a benefit for customers needing to find your physical location, but they do much more beyond the obvious. If you business doesn’t yet have an outdoor sign, let this be your literal sign to get one. Read on to learn more about additional benefits outdoor signage can offer.

Increase brand awareness

Your brand is visually represented by signs. Consumers tend to favor products or services they are familiar with over those they are not. A recent FedEx survey indicates that approximately 85% of your customers reside or work within five miles of your business. It’s highly probable that customers will encounter your business sign up to 60 times each month. The survey also shows that 75% of participants make recommendations based on signage. As a result, your outdoor sign can leave a lasting impression on your intended audience.

Advertise with a budget

According to the Small Business Association, outdoor signs are a highly effective and affordable form of advertising. A 300 line newspaper ad incurs a cost of $7.30 per 1,000 views, whereas a single TV ad costs $9.82 per 1,000 impressions. Conversely, an on-site sign requires only $0.15 per 1,000 views. All that is needed is to find a strategic location to position the sign and consistently guide customers towards your business.

Easily mark your physical location

Outdoor signs can leave a lasting impression on those who pass by. By associating the location with your business, the signboard can help build your brand image. This can help you stand out from your competitors, broaden your target audience, and increase recognition. The sign’s durability and natural appeal ensure that it will continue to communicate with thousands of people daily for the foreseeable future.

Reinforce your brand

Customizing outdoor signage to a brand’s target audience is simple. By collaborating with a graphics company, digital signage can be created in Delaware with the ideal format for reaching a particular audience. For example, signs in proximity to a theme park may employ bright colors, while those situated near an office building can feature a clean and structured design.

Work with an expert to craft the perfect signage

If you’re ready to get your business noticed by those near and far, now is the perfect time to start creating your outdoor business signage. The experts at Excel KC are ready to help bring your vision to life. With endless options, we will help you find the perfect one for your brand. Contact us today to schedule your free consultation.

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