When you walk through the busiest parts of Kansas City at night, one of the first things you likely notice is all the lit-up storefront signs, the awning signs, or the large billboards by the side of the road. While these signs are important, they are not the only type of signage that your office, restaurant, or retail establishment should have in place. If you want to ensure your business is able to stand out from the crowd while engaging your customers, check out the list of the four types of retail signs you need to use.
This is, in many cases, the first type of signage that your potential customers are going to see. After all, none of the other sign options on this list matter if you don’t have any customers coming into your store.
There are all types of exterior signs available, from neon signs and channel letters to monument signage and digital boards. The best option for your business is going to depend on the products or services you offer, your budget, physical location, and target audience.
Another crucial type of retail signage is wayfinding signs, which makes it easier for your customers to get through your store. They may provide directions to the cashier, where products are, or where the emergency exits are.
For busy shoppers, nothing is going to be more frustrating than wandering around looking for a product or the fitting room. Make things easy for your customers by including wayfinding signs throughout the store.
These signs will help those who have impaired vision, or some other disability navigate through your retail space. These aren’t only important for inclusivity and the overall customer experience; but depending on the type of building or business, they may also be required legally.
ADA-compliant signage should include things like braille, illumination, high-contrast text, and an array of other modifications.
Informational signs are also necessary for a retail environment. These types of signs usually describe things like membership cards, special sales, discounts, and other things. You can put these on the walls, by your store checkout, or even near the products that are on sale.
If you want to get the right types of signage for your business, be sure to keep this information in mind. Each of these has a purpose and a benefit in any store environment. Being informed is the best way to ensure that your signage is beneficial to your customers and that it encourages new people passing by to stop in and see what you have to offer.
For business signage in Kansas City, contact Excel Lighting & Sign today!