Benefits of Investing in a Projecting Sign for Your Business

Finding new and effective ways to advertise your business is important. You want to ensure the name of your business remains top-of-mind for past customers and be noticeable by potential customers if they are passing by. A projecting sign is a great tool that can help you achieve this.

Does Your Business Need Projection Business Signs?

You may wonder – what type of business needs a projecting sign? The answer is simple – any Kansas City business that wants to catch the attention of people passing by needs these signs. Take some time to look around at the other businesses in your area. How many of them are using this type of sign? Probably more than you thought.

Keep reading to learn about the specific benefits offered by this type of sign for your business here.

Improved Visibility

Instead of being affixed to your building or sitting on the ground next to your bunding, projecting signs will be mounted to a diagonal, horizontal, or vertical pole that is set up as a free-standing structure. The sign will be from 10 feet to 100 feet based on your needs and budget. Even if you have a business that sits back from the street, if you use this type of signage, it will help ensure people know it is there.


The projecting sign can be changed without changing the entire structure. If you change the name of your business, need to change the message, or just want a new look, you can do so without having to start over completely. You can also choose other features and options, such as illumination to create something that is even more eye-catching.

A Cost-Effective Option

There are some businesses that are heavily reliant on the people who spend a lot of time nearby. If that describes your business, then a projecting sign can be a much more affordable way to reach your business’s target audience than other forms of advertising.

Selecting the Right Projecting Sign and Placement Tips

You need to get your brand in front of potential customers. If you have decided that a projecting sign is a good option, then working with the professionals is a good idea. Find some examples of signs you like around the city and that really capture your attention – this is going to help you determine what style and size of sign that you want and need.

Also, keep in mind, different signs will work in different locations. For example, if you have a business that gets heavy foot traffic, you may choose a different style of sign than one that gets a lot of vehicle traffic.

Working with the pros is the best way to ensure that your signage helps you achieve the desired results. Call Excel Lighting & Sign today!

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