Needing a new sign for your Kansas City area business? Right now, custom channel letter signs are the hottest thing going for a number of reasons. Whether you own a retail store, tanning salon, restaurant, tavern, or other type of business, it’s vital that you stand apart so that prospective clients notice you instead of driving right on by. How many businesses have you passed while driving through the metro area that you may not even have noticed, because their signs were obscure or not noticeable?
Custom channel letter signs are a popular choice for business owners because of their high visibility and customization options. Essentially, 3D letters are individually cut and can be illuminated with LED lights so they really stand out and get noticed, even at night. Typically made of aluminum because of its rust-proof properties, these letters are formed by bending strips of aluminum (usually between 3 and 6 inches wide) around the aluminum back; these “returns” or sides of the channel letter are then flanged and riveted or welded at the seam, resulting in a solid can that is in the shape or form of a particular letter in a word. Once the letters are formed, they can be painted, then lit using either LED lights or neon gas tubes.
In addition to aluminum, custom channel letter signs can be crafted of plastic, bronze, flat cut metal copper, bronze, or stainless steel, or fabricated metal. Business owners have the opportunity to have distinctive, unique signage designed that is suited not only to your brand and taste, but to your budget as well. Logos, laminated words, graphics, and letters all come together in a sign that truly lights up your storefront, provides prospective clients with your identity, and attracts the attention of passers-by.
Ultimately, perhaps the biggest reasons for the popularity of channel letter signs is that they are the most affordable way to advertise your company, enhance your brand image, display information, and attract clients. Not only does this type of business sign accomplish all of the above, but they also communicate a message that is in line with your company’s brand. For instance, a custom channel letter sign can convey friendliness, fun, professionalism, and other characteristics that attract the type of crowd you’re trying to attract. The wrong sign – for example, a “serious” looking sign on a business that caters to children’s birthday parties, can send the wrong message – and ultimately hurt the success of your business.
Did you know that channel letter signs are also a good “green” option for lighting? If you’re like many business owners who are trying to make their businesses more environmentally friendly through better energy efficiency, this type of sign is the solution.
As you can see, there are plenty of reasons to choose custom channel letter signs to “light up” your Kansas City business. The good news is that the right sign accomplishes so much more than illumination! Count on Excel Lighting & Signs for all of your signage needs.