A shared business space offers unique challenges and advantages. For example, you have a built-in support system of the nearby business owners, the lease rates are typically more affordable, and there is a pre-established customer base coming to the location regularly.
While this is true, you also have to compete for this business. It’s often difficult to make yourself known, and some customers may not even notice your business among the others. The good news is, there are some tips you can use to help ensure your business stands out from others nearby and begin cultivating a successful presence while utilizing a shared business space.
Connect with Your Neighbors
Your neighbors are your friends. With this in mind, be willing to share ideas and supplies. If you have a more established business right next door, consider teaming up with them and tapping into their existing stream of loyal customers. Take some time to brainstorm promotions you can create with the other business to increase the number of customers visiting the location.
Use Custom Signage to Create a Sense of Separation
When you are using a shared business space, it’s often challenging to differentiate your business and stand out from the crowd. Be sure that your space has a unique vibe from your neighbors and use visuals to draw customers in.
A custom business sign is a smart investment for any type of business, but they are particularly beneficial if your business is in a shared space where you may have to get a bit creative because of an awkward shape or a limited amount of space. There may also be restrictions from the building owners.
By working with a professional sign company to create custom signage, it means you get the right advertising mechanism for your business, while still following all the established rules.
Make Sure Your Presence is Known
You shouldn’t just focus on making connections and creating signage in your business. Instead, branch out and let the local community know you are there.
Reach out to some of the other local businesses to see if you can team up with them for a joint promotion or even leave your business cards. You can also send out coupons and flyers to local addresses. If you are using a shared business space, you need to draw in potential customers to give them the chance to reach their own conclusion about your business. Make sure you check with the business owner to figure out what is allowed so you don’t break any rules.
Building Your Business Presence
If you want to achieve business success, you have to take the time to make sure people know about your business. Use the tips and information here to do just that.
While reaching out to your neighbors is a great first step, one of the best things you can do for your business is to use quality signage. Work with a professional to get the signs your business needs for success. Contact Excel Lighting & Sign today for help.