There’s no question that a quality and attractive sign will help your business stand out from your competition and help differentiate you from others in the area. However, no sign lasts forever. At some point, you have to figure out if you should redesign or replace your sign.
While this does represent an investment at first, quality and effective signage is one of the most cost-effective forms of marketing your business. However, as a business owner you have to remember that your exterior signs are going to be impacted by the elements, the addition of a new business, and new development in the local area.
Every few years, it is essential for you to rethink the lighting, location, wording, and materials of your sign. While you may put your signage on the back burner, your current and prior customers are going to notice. If it has been several years, it is a good idea to look at your sign with a more critical eye.
The Location
When selecting the right location for your sign, it is important to consider readability. Sometimes, your customers will be driving to your business so you want to make sure they can read your sign from a distance. Remember, your sign should be bigger dependent on how far from the road your business is situated.
The Lighting
Does your business open early in the morning or stay open late at night? Can you install a timer on your sign? Not all business signs should be illuminated brightly, but this is still a factor you must consider when choosing a design for your sign.
There are several options to consider when lighting your sign. An option that to consider is LEDs because of how efficient they are. Sometimes, business owners may even retro fit their signs with LED lights to enjoy the savings they offer.
The Quality
You need to have a sign that serves a purpose. If your business isn’t a household name, you need to make sure your signage describes what your business does. If you are constantly getting the same question from your clients, you may want to consider adding the answer to your sign. Also, if you are replacing an old sign or having a new one designed, be sure the materials you choose can stand up to anything Mother Nature throws its way.
The sign you have at the front of your business is going to leave an impression – either good or bad – on current and future customers. This means you need to make sure the sign leaves a positive impression. If you haven’t taken a long hard look at your sign recently, now is the time to do so. If it isn’t up to par, consider investing in a replacement or a sign redesign. This is going to go a long way and help your business significantly.
If you’re ready to get started on your new sign for your Kansas City business, contact Excel Lighting & Sign today!