When you talk to someone and have a conversation, you use much more than just your words to communicate. The inflection of your voice, body language, volume, eye contact and even the gestures you make, play a part in the way you express yourself and get your message across. This same concept is true for typeface and font choices, too.
The Impact of Typefaces for Your Business Signs
The typeface you choose for your business sign can project a wide array of emotions based on the style and shape selected, as well as how they are being used. In fact, scientists have stated that a person’s eyes will move along the line’s or letterform’s shape and create a similar experience to how body language is used when communicating with someone face to face.
Just like your handwriting can display your emotion or mood, so can the type you use on your signs. For example, when you are writing quickly, your italicized text will express motion. Heavy typefaces or writing usually depict anger or boldness.
Selecting the right font for your signs is important as it will impact the first impression people have of your business. Be careful and think about what you would like to convey to your reader. Typeface will impact the audience’s perception of your business, products, and services.
Selecting the Right Font for Business Signs
When thinking about a font or typeface to use for your business sign, figure out who is going to be reading it and who you want it to resonate with. Do you want your brand to be seen as childlike and friendly? If so, then a typeface with a lot of curves is a good match. If you want your business to be perceived as professional and modern, then choosing a clean, classic typeface is best.
Another important consideration is the placement of your typeface or font. There are more than a few examples of poorly chosen fonts and placement. Don’t let your business become one of these classic “fails.” Be sure to consider the font and how it is going to look on a larger scale, prior to making a final decision.
For example, a “stop” sign with bubble or curvy letters, isn’t going to have the same authority as one with rigid, bold letters, right? Be sure to keep this in mind when choosing the font for your business signage.
Is it Time for an Updated Sign?
Carefully consider the existing business sign you are using. If it isn’t conveying the message that you want to send out to the masses, then it may be time to think about an upgrade. A professional sign service can help ensure you choose the right font and typeface and the right placement to convey the desired message to customers.
With the help of the professionals, you can feel confident your business signs will make the impression and convey the messages you want for your business.