Keep up with the latest signage tips and tricks from Excel Lighting and Signs.
Just like most things in life, as time passes, your business changes. They tend to grow, you get better at what you do, and you may even expand the products or services you offer. Your customers’ needs and demographics may change, as well. This creates a need for your business
There’s no question that a quality and attractive sign will help your business stand out from your competition and help differentiate you from others in the area. However, no sign lasts forever. At some point, you have to figure out if you should redesign or replace your sign.
There are a few benefits offered by making your small business seem larger than what it really is. Being able to make your business seem bigger means that customers will be more likely to take your business seriously and boost customer’s trust.
The most effective signs in Kansas City are those that are well thought out and properly designed. After all, when you create a quality sign, you are going to draw people in and encourage them to learn more about what you offer.
Are you in charge of buying a custom business sign for your company? If so, this handy guide will help you gather the information needed before you start shopping. You will also get a better idea of the details you need from others in the business to ensure you get
Regardless of the type of restaurant you own, there’s a good chance you rely on the use of digital signage. This includes everything from pop-up sales to bars, foodservice providers, fast casual restaurants, food trucks, QSR brands and more. If you did not have these interactive technologies in place, there’s
Finding new and effective ways to advertise your business is important. You want to ensure the name of your business remains top-of-mind for past customers and be noticeable by potential customers if they are passing by. A projecting sign is a great tool that can help you achieve this.
When you walk through the busiest parts of Kansas City at night, one of the first things you likely notice is all the lit-up storefront signs, the awning signs, or the large billboards by the side of the road. While these signs are important, they are not the only type
For virtually any business, developing a strong branding strategy is a crucial aspect of your business’s growth. An often overlooked part? Sign repair. For a brick-and-mortar business, an important part of an effective marketing strategy is how your brand is visually represented – this includes the physical appearance of your
You probably know that colors have a huge impact when it comes to branding and advertising for businesses. Certain colors can be used to help promote a specific desire or feeling, or to attract a certain type of customer. If you are a restaurant owner, selecting the logo and color
Neon signs aren’t a new concept. In fact, they have been helping business owners stand out and gain attention through the years. Unfortunately, this type of signage has also been pigeonholed into being just for bars, nightclubs, and casinos in recent years, and this just isn’t an accurate description.
Things are rather busy today. People are rushing around, usually on their smart devices, and don’t have much time to stop and look around. For businesses, this means getting noticed is more challenging than ever before.
Excel Lighting & Signs is a full service sign company providing lighting maintenance services, new sign fabrication / construction, and sign repair services to the Kansas City Metro region.
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