Keep up with the latest signage tips and tricks from Excel Lighting and Signs.
When you walk through the busiest parts of Kansas City at night, one of the first things you likely notice is all the lit-up storefront signs, the awning signs, or the large billboards by the side of the road. While these signs are important, they are not the only type
For virtually any business, developing a strong branding strategy is a crucial aspect of your business’s growth. An often overlooked part? Sign repair. For a brick-and-mortar business, an important part of an effective marketing strategy is how your brand is visually represented – this includes the physical appearance of your
You probably know that colors have a huge impact when it comes to branding and advertising for businesses. Certain colors can be used to help promote a specific desire or feeling, or to attract a certain type of customer. If you are a restaurant owner, selecting the logo and color
Neon signs aren’t a new concept. In fact, they have been helping business owners stand out and gain attention through the years. Unfortunately, this type of signage has also been pigeonholed into being just for bars, nightclubs, and casinos in recent years, and this just isn’t an accurate description.
Things are rather busy today. People are rushing around, usually on their smart devices, and don’t have much time to stop and look around. For businesses, this means getting noticed is more challenging than ever before.
If you are ready to invest in a new channel letter sign for your business, it’s crucial that you think about the most critical aspects – the mounting and lighting. To create the most compelling and appealing channel letter signs, use the information here.
Being able to grab the attention of potential customers and clients is becoming more and more difficult. There are such a large number of modern luxuries that your company must compete with that it takes something special to gain attention.
A shared business space offers unique challenges and advantages. For example, you have a built-in support system of the nearby business owners, the lease rates are typically more affordable, and there is a pre-established customer base coming to the location regularly.
You may offer the best products and unparalleled services, but if your business sign falls short, it isn’t going to matter. You need people to be aware of your organization, and you need them coming to your establishment, ready to spend money or enlist your services. This is where quality
While it may not seem like it makes too much of a difference, the quality of your company’s signage is extremely important. Poor, damaged, or hard-to-see store signage can be detrimental to any business – even if you provide services and products that are superior to your competition.
A key part of any effective marketing strategy is to use signs to advertise where your business is and what it has to offer. In fact, it’s your sign that is going to attract approximately have of all of a startup’s new customers. Also, 83 percent of business owners who
Investing in a custom architectural sign is a smart move. This type of official, set-in-store announcement of your business, where it is, and what it offers is validation for you and it’s a huge draw for potential customers. Quality architectural signage design is going to attract more than 50 percent
