Keep up with the latest signage tips and tricks from Excel Lighting and Signs.
Being able to grab the attention of potential customers and clients is becoming more and more difficult. There are such a large number of modern luxuries that your company must compete with that it takes something special to gain attention.
A shared business space offers unique challenges and advantages. For example, you have a built-in support system of the nearby business owners, the lease rates are typically more affordable, and there is a pre-established customer base coming to the location regularly.
You may offer the best products and unparalleled services, but if your business sign falls short, it isn’t going to matter. You need people to be aware of your organization, and you need them coming to your establishment, ready to spend money or enlist your services. This is where quality
While it may not seem like it makes too much of a difference, the quality of your company’s signage is extremely important. Poor, damaged, or hard-to-see store signage can be detrimental to any business – even if you provide services and products that are superior to your competition.
A key part of any effective marketing strategy is to use signs to advertise where your business is and what it has to offer. In fact, it’s your sign that is going to attract approximately have of all of a startup’s new customers. Also, 83 percent of business owners who
Investing in a custom architectural sign is a smart move. This type of official, set-in-store announcement of your business, where it is, and what it offers is validation for you and it’s a huge draw for potential customers. Quality architectural signage design is going to attract more than 50 percent
Custom signs for your business represent an investment, right? You spend quite a bit of time and thought into finding the right sign company, working with them to create a high-quality sign, and creating a personalized fixture that helps encourage people to visit your business. If you are working with
When you own a business, you probably understand how important it is to promote what you offer and your brand in general. If you are ready to advertise your business and what’s offered to the fullest, you need (at a minimum) to invest in a few high-quality business signs that
Regardless of what industry your business is in, the first impression a potential customer has of your company is probably going to come from your business’s sign readability. In fact, approximately 79 percent of Americans are able to remember a business based on the sign they read.
If you are in the market for a new business sign, chances are you have heard all sorts of information about LED signs. Some of it is true, some of it is false – but how do you know the truth?
There’s no reason to limit the base of your customers by having business signs that are only visible during the day. There are several signage options that can be easily seen at day and night – the trick is to put them in place.
From the outside looking in, media outlets make it look as though the traditional, brick and mortar retails are struggling to stay afloat. While it is true that e-commerce is interrupting the brick-and-mortar space, it doesn’t mean that owners of these locations just have to sit back and take it.
Excel Lighting & Signs is a full service sign company providing lighting maintenance services, new sign fabrication / construction, and sign repair services to the Kansas City Metro region.
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