Keep up with the latest signage tips and tricks from Excel Lighting and Signs.
The most effective signs in Kansas City are those that are well thought out and properly designed. After all, when you create a quality sign, you are going to draw people in and encourage them to learn more about what you offer.
Are you in charge of buying a custom business sign for your company? If so, this handy guide will help you gather the information needed before you start shopping. You will also get a better idea of the details you need from others in the business to ensure you get
Regardless of the type of restaurant you own, there’s a good chance you rely on the use of digital signage. This includes everything from pop-up sales to bars, foodservice providers, fast casual restaurants, food trucks, QSR brands and more. If you did not have these interactive technologies in place, there’s
Finding new and effective ways to advertise your business is important. You want to ensure the name of your business remains top-of-mind for past customers and be noticeable by potential customers if they are passing by. A projecting sign is a great tool that can help you achieve this.
When you walk through the busiest parts of Kansas City at night, one of the first things you likely notice is all the lit-up storefront signs, the awning signs, or the large billboards by the side of the road. While these signs are important, they are not the only type
A damaged business sign can hurt your company long before anyone calls to complain about it. Maybe the lighting flickers at night. Maybe part of the logo has gone dark. Maybe the sign face is faded, cracked, dirty, or peeling after years of Kansas City weather. Customers notice these problems
You probably know that colors have a huge impact when it comes to branding and advertising for businesses. Certain colors can be used to help promote a specific desire or feeling, or to attract a certain type of customer. If you are a restaurant owner, selecting the logo and color
Neon signs aren’t a new concept. In fact, they have been helping business owners stand out and gain attention through the years. Unfortunately, this type of signage has also been pigeonholed into being just for bars, nightclubs, and casinos in recent years, and this just isn’t an accurate description.
Things are rather busy today. People are rushing around, usually on their smart devices, and don’t have much time to stop and look around. For businesses, this means getting noticed is more challenging than ever before.
If you are ready to invest in a new channel letter sign for your business, it’s crucial that you think about the most critical aspects – the mounting and lighting. To create the most compelling and appealing channel letter signs, use the information here.
Being able to grab the attention of potential customers and clients is becoming more and more difficult. There are such a large number of modern luxuries that your company must compete with that it takes something special to gain attention.
A shared business space offers unique challenges and advantages. For example, you have a built-in support system of the nearby business owners, the lease rates are typically more affordable, and there is a pre-established customer base coming to the location regularly.
