Keep up with the latest signage tips and tricks from Excel Lighting and Signs.
You may offer the best products and unparalleled services, but if your business sign falls short, it isn’t going to matter. You need people to be aware of your organization, and you need them coming to your establishment, ready to spend money or enlist your services. This is where quality
While it may not seem like it makes too much of a difference, the quality of your company’s signage is extremely important. Poor, damaged, or hard-to-see store signage can be detrimental to any business – even if you provide services and products that are superior to your competition.
A key part of any effective marketing strategy is to use signs to advertise where your business is and what it has to offer. In fact, it’s your sign that is going to attract approximately have of all of a startup’s new customers. Also, 83 percent of business owners who
Investing in a custom architectural sign is a smart move. This type of official, set-in-store announcement of your business, where it is, and what it offers is validation for you and it’s a huge draw for potential customers. Quality architectural signage design is going to attract more than 50 percent
Custom signs for your business represent an investment, right? You spend quite a bit of time and thought into finding the right sign company, working with them to create a high-quality sign, and creating a personalized fixture that helps encourage people to visit your business. If you are working with
When you own a business, you probably understand how important it is to promote what you offer and your brand in general. If you are ready to advertise your business and what’s offered to the fullest, you need (at a minimum) to invest in a few high-quality business signs that
Regardless of what industry your business is in, the first impression a potential customer has of your company is probably going to come from your business’s sign readability. In fact, approximately 79 percent of Americans are able to remember a business based on the sign they read.
If you are in the market for a new business sign, chances are you have heard all sorts of information about LED signs. Some of it is true, some of it is false – but how do you know the truth?
There’s no reason to limit the base of your customers by having business signs that are only visible during the day. There are several signage options that can be easily seen at day and night – the trick is to put them in place.
From the outside looking in, media outlets make it look as though the traditional, brick and mortar retails are struggling to stay afloat. While it is true that e-commerce is interrupting the brick-and-mortar space, it doesn’t mean that owners of these locations just have to sit back and take it.
Houses of worship are beginning to realize the many benefits offered by digital signage. In fact, there are countless stories of temples, mosques, churches and other places of worship witnessing an increase in attendance, as well as a better connection with the community after introducing digital signage.
When many clients start thinking about replacing their existing lighting with LEDs, they often have concerns about downtime and cost. The fact is, LED lighting is thought of as a commodity that many healthcare facilities just can’t afford.
